Deer Creek District
meet the
brand ambassadors
Before Deer Creek District had a name, it had a group of people willing to bet on it. These are the businesses and individuals who sat down with us early, shared their honest feedback, and helped shape the brand into what it is today.
How it came to be
The History of the Brand
The Deer Creek District brand was developed by the City of Noblesville in partnership with Hamilton County Tourism, following a collaborative effort with key stakeholders, residents, and developers across the area. American Structurepoint served as the team behind the branding exercises, stakeholder meetings, and brand development process.
Our brand ambassadors took part in stakeholder discussions and individual interviews as part of the research behind the brand. Their input, alongside research into reports, plans, and more than 100 entertainment districts nationwide, shaped a range of names, logos, and designs that were narrowed to the Exit 210 brand you see today.
These key individuals and businesses saw the brand first, gave feedback, and got answers to their questions about the brand and how it would benefit their organization. Being an ambassador shows their belief in the concept and helps bring the brand to life for our target audiences.
Meet the Ambassadors
American Structurepoint
Kathy Wolf
Michael Maurovich
Matt Werner
Henke Development Group
Brad Henke
Steve Henke
Ruoff Music Center/Live Nation
Andrew Newport
Scott Dorrell
Hamilton Town Center
Megan Earnest
Leigh Reinert
Riverview Health & Parkview Health
John Bowen
Scott James
Julie Nix
USA Gymnastics
Rebecca Holwerda
Kyle Albrecht
Pacers Sports & Entertainment
Josh Shuck
Barry Bigson
Noblesville Boom
Chris Defendis
REV Entertainment
Andrea Greene
Deer Creek District
FAQ's
What is the Deer Creek District?
Deer Creek District is the brand—name and logo—developed by the City of Noblesville to describe and market a 5,000-acre footprint generally bounded by Interstate 69, Cyntheanne Road, SR 38, 166th Street, and Boden Road. This entire footprint is commonly referred to as “Exit 210.” It currently comprises Hamilton Town Center, Ruoff Music Center, Innovation Mile, Riverview Health Arena, and many more vibrant businesses.
Why the name “Deer Creek District”?
Deer Creek remains a beloved name and conjures pleasant memories of entertainment, fun, and, most importantly, connections. It’s already used to describe the development footprint, and it still has equity.
Why develop a brand?
The area is thriving and growing. It’s vibrant. But it needs a brand to aid in its marketing so we can capitalize on this success. And now is the time to do this.
How do I use the brand?
In short, you would use the name of your company or organization, followed by “at Deer Creek District.” Please see the brand guidelines and tools to assist you in using the Deer Creek District brand and will be here to provide whatever support you need.
What is the status of the buildout of this footprint?
Our vision for Deer Creek District is bold, comprehensive, and innovative. Our blueprint is being informed by a wide range of individuals, businesses and organizations. But vision on this scale takes time. With every step, we are building Noblesville’s future as a go-to destination for local residents and regional visitors.
Who developed the “Deer Creek District” brand?
The brand was developed by the City of Noblesville in partnership with Hamilton County Tourism after a collaborative effort with key stakeholders, residents, and developers in the area.
Will businesses be required to use the brand and update their signage?
We believe the brand will benefit businesses as well as the overall district, and we encourage you to use it consistent with the branding guidelines.